This video How to Enjoy a Bud in Four Easy Steps represents possibly the best response to Budweiser's recent Superbowl ad, simply and brilliantly executed.  Sent to from an anonymous source.  

CAUTION: May not be suitable for all viewers.

If you haven't seen Budweiser's now-infamous Superbowl ad, you should see it:
Why did AB Inbev spend so much money just to slam craft beer?  Because the "fussy, dissecting" consumer has spoken (loudly):

Dear AB Inbev, 

Be afraid.  Be very afraid.


The Fussy, Dissecting Consumer

Tanisha Caravello started home brewing in Chicago in 1997, but primarily approaches craft beer from the reverent perspective of an enthusiast and an avid craft beer traveler, beer journalist, and student of all things beer.

In August, 2013, Tanisha quit her job as a molecular geneticist for a large corporation to test Joseph Campbell's theory of following one's bliss.  Now she is the founder and editor of Craft Beer Gut, a Certified Beer Server in the Cicerone Program; the Oregon Chapter Leader for The Pink Boots Society, and a proud member of the  Master Brewers Association of the Americas.



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